Where on social media do you find your target audience?
Did you know that nowadays 96% of Dutch people use social media? On average, we spend 1.5 hours a day on social media! You need to make use of that, because your target audience is on social media too. But on which platform exactly is your target audience? I’ll explain that to you in this blog.
TikTok
Number of users in the Netherlands over 14 years old: 700,000
Number of users worldwide: 800 million
TikTok originally existed under the name Musical.ly, but ever since the platform changed its name to TikTok, the app has really grown in popularity. Every day, millions of teenagers use this channel. Here they make short videos in countless categories. From funny short sketches and dances to tips for taking care of your plants. You’ll find all kinds of things here! TikTok is still a fairly new social media channel, which means there aren’t yet all that many ads appearing here. More and more businesses are gradually appearing on TikTok, so why not yours?
If you want to reach young people, TikTok is the channel for you. With “regular” advertised ads you probably won’t get very far here, because the channel doesn’t focus on that yet. When you tie your business in with TikTok trends, you can try to gain a bit of extra reach among young people with your business. But it’s important here to keep track of this properly, and also to scroll through the TikTok feed yourself to discover trends.
Number of users in the Netherlands over 14 years old: 2.8 million
Number of users worldwide: 330 million
Twitter may no longer have the biggest number of users, but this channel is still used a huge amount every day. Because Twitter has real-time interaction, it’s still a popular channel. Twitter distinguishes itself from other channels because, during important events and happenings, it’s always the most up to date. Twitter is ideal to scroll through when something is happening in the world. Tweets are also easy to share, meaning messages spread quickly. Visuals aren’t important on this platform — it’s really about short, catchy texts.
The points above are the reason that mainly people from politics, journalism and media are present here. If your business wants to be right in the middle of the news, make sure you’re findable here too. This does require a bit more than just sharing press releases. As on every social media channel, you need to actively post and share.
Number of users in the Netherlands over 14 years old: 3.5 million
Number of users worldwide: 335 million
Most people are on Pinterest to search for tips, ideas and inspiration in the form of images. This platform is THE place for all kinds of visual material. Looking for a new recipe? Try using Pinterest’s search function. You can basically search for anything you need inspiration for. When people click on an image on Pinterest, they then go to the website page with more information on it. This is where the strength of this channel lies. When people come to your website via Pinterest, you need to make sure they, for example, sign up for your newsletter.
Pinterest is especially popular among women. Do you feel your business can offer added value, in terms of content and appearance, to the images and texts on Pinterest? Then you should definitely start using this channel too. Think here of interiors and cooking. But remember: nothing is too crazy.
Number of users in the Netherlands over 14 years old: 4.7 million
Number of users worldwide: 675 million
LinkedIn is actually suitable for pretty much every business. Your business or brand doesn’t need to be in a special industry or provide a unique service. Now, LinkedIn isn’t a channel where you go and share your holiday snapshots. On LinkedIn, you share strong, catchy texts that show where your business’s strength lies. LinkedIn radiates professionalism, and you do need to take that into account. People who want to use the channel like a Facebook or Instagram aren’t really in their place here. Make sure you really have something to say that can inspire others in their work or life.
Does your target audience mainly consist of business stakeholders? Then LinkedIn is THE channel for you. Via LinkedIn you can share important updates about your business and stay in touch with people. So mainly remember that on LinkedIn, the business aspect is important. When it comes to social media marketing, we can help you out well here.
Number of users in the Netherlands over 14 years old: 5.6 million
Number of users worldwide: 1 billion
Instagram has been ranked number 1 in the social media field for popularity for ages. Every day, more than 100 million photos are uploaded here, and as many as 80% of users on this channel follow a business page. So if you don’t have an Instagram for your business yet, quickly create one and reach your target audience. On Instagram, you share simple images that suit your business, with short, catchy texts. Video is also easy to share on this platform. Instagram’s algorithm can sometimes get in your way, but if you make sure to have great images and strong texts, you can make the algorithm work for you. It’s important to seek out interaction. If your posts don’t get liked, or don’t get any comments, your reach will also drop. Also try out Instagram Stories for some variety!
Instagram has an enormous user base, meaning your target audience is likely also perfectly reachable via this channel. Instagram is home mainly to fairly young people. As many as 71% here are under 35 years old. Want to get your business started on Instagram? Then make sure you tell a story here that also really comes into its own visually.
Number of users in the Netherlands over 14 years old: 10.4 million
Number of users worldwide: 2.5 billion
Facebook is by far the biggest social media channel. The possibilities on this enormous platform are truly endless. There’s naturally a solid revenue model behind it, and both businesses and individuals personally can still be found here in abundance. Although the real growth in user numbers has by now shifted for a while to channels such as Instagram and TikTok, Facebook mainly proves that it can retain users. Facebook remains an interesting channel for businesses, because advertising is well set up here and every target audience can still be found here. Don’t forget the hashtags on this channel either!
Facebook is a stable platform with over 2 billion users and endless possibilities. There’s no specific target audience or age group here — pretty much everyone is still here. Although you might reach young people more personally via a different channel. Facebook remains important and necessary for every brand and business, and will likely remain so for a while yet.
Conclusion
Every channel has its own kind of user. When you want to use social media to reach your target audience, it’s therefore important to check whether your target audience is actually on the channel you want to focus on. Don’t have time to keep up your channels, or want to give your social media channels a professional update? Then we can help you. Our social media specialists are happy to help you with designing images, writing strong texts, engaging with your target audience and advertising. Want to come by for a coffee soon to discuss your plans?