More and more online sales.
The number of online sales has never risen as fast as it has in recent months. The corona crisis has caused the number of online sales to grow faster than ever. Due to the closure of shops and hospitality venues, people started ordering online en masse, and it’s also becoming easier all the time. Even now that shops and hospitality venues are open again, online shopping is still being used a great deal. Starting a webshop is often underestimated. A lot goes into it, such as the design, the marketing, the delivery, customer service and so on. We’re happy to tell you how you can get the most out of your webshop.
Number of online sales rose sharply last year
In 2020, there were 38% more online sales compared to the previous year, according to figures from CBS (Statistics Netherlands). This growth is mainly in clothing, meal delivery and the furniture sector, but sports goods and cosmetics are also growing enormously. PostNL delivered a record number of 337 million parcels in 2020.
Online sales also remain important after the corona crisis
Once the corona crisis is behind us, it’s still expected that Dutch people will keep making their purchases online en masse. That’s why it’s important, if you have a physical shop, to also have an online sales channel. It can also be interesting to ship abroad. A product that sells well in the Netherlands can also do its job abroad.
Benefits of an online sales channel
Is it too late to set up an online sales channel now? The answer is no, since the growth in this area is still visible. The benefit of a webshop is that you can reach a larger target audience because the customer isn’t bound by time or place. Combining a physical shop with a webshop makes it possible to link your stock to the checkout system. The online customer and their buying behaviour are easy to analyse, giving you insight into the customer’s needs.
Start your own webshop now
Starting a webshop is quick and relatively cheap, especially compared to a physical shop. Curious what we can do for you? Or do you need help building the webshop? Our developers are happy to help you build your own webshop! Feel free to get in touch with us for all the possibilities.