Black Friday 2020.
Get ready for black friday 2020
The countdown to Black Friday has begun! Originally, the Black Friday phenomenon is an American tradition, but for a number of years now, this day has also become popular in the Netherlands. Black Friday always falls just before the expensive month of December, which is why this is an ideal moment to boost your sales. Don’t forget the Monday after Black Friday: Cyber Monday. This day too is perfect for giving your business’s sales an extra boost.
Why should you already start preparing for Black Friday now?
From September onwards, you’ll see search volume for Black Friday rising on Google. This is because your customers are already starting to look for the very best deals online. By letting your customers know in advance when certain campaigns or discounts start, you encourage them to make a purchase from your business. An extra incentive to purchase is to indicate early which discounts your visitors can expect and how long these discounts will last. More and more potential and existing customers will, once it’s nearly Black Friday, start planning which products they want to buy at which shop. Alongside the rising search volumes, research from Google shows that the coronavirus is also causing an average increase of 17% in online purchases. This gives you even more reasons to respond to Black Friday this year.
Tips for black friday
- Create a landing page on your website to announce your promotions.
- Post a save-the-date message on all your social media channels and also announce the date in your newsletter.
- Create a Google Ads campaign focused on Black Friday with a suitable media budget, so you don’t miss out on clicks and, as a result, potential customers.
- Promote your Black Friday offer or website page on your social media channels.
- Also send an email with a link to this page.
- Give regular customers special treatment by offering exclusive options.