Everything you need to know about iDEAL 2.0.

“The new iDEAL makes ordering and paying online even easier.” On iDEAL’s website, they’re sure of it: iDEAL 2.0 is going to make paying online much easier for everyone. With a new payment page and a personal iDEAL profile for users, iDEAL 2.0 is a substantial update compared to the version we all know and use. On the profiles users create, data such as a delivery address is carefully stored so customers can complete payments faster.

How does iDEAL 2.0 work?

In the version of iDEAL we’re all used to, the bank is central to the payment process. As a consumer, you choose which bank you want to use and then confirm the payment in the online environment of the chosen bank. One of the most important new features in iDEAL 2.0 means this is no longer necessary.

With the new payment page iDEAL is introducing, you as a consumer no longer need to choose which bank you want to use. On the new payment page, you as a consumer can simply scan a QR code with your banking app and quickly approve the payment. If this isn’t an option for you, or you don’t find it works well, another option is for the bank selection to be remembered by iDEAL. Through customer recognition, iDEAL 2.0 knows which bank you use.

Should you still be a bit old-fashioned and would still like to make a choice from the dropdown menu, you can still do this the same way as in iDEAL 1.0.

Besides the convenience of fast payment, it’s also possible to create your own profile as a consumer on iDEAL 2.0. When you create a profile and set your payment preferences, iDEAL will remember this. This means you as a consumer experience less work in the payment process. For a smooth handling of the transaction, that data can then be shared with the webshop where you’re buying something at that moment.

What changes for you as a webshop owner?

When you have a webshop and want to sell products online, it’s important to offer the payment methods your customers prefer to use. iDEAL is the most used payment method in the Netherlands. That’s why it’s incredibly important for you as a webshop owner to stay up to date on developments around this payment method.

iDEAL is a reliable and secure option when it comes to carrying out online payments. For webshop owners, it’s also especially a benefit that iDEAL is a guaranteed payment method, meaning the consumer can’t suddenly withdraw the payment.

The benefits of iDEAL 2.0

iDEAL 2.0 was developed to considerably improve the online shopping experience for your webshop. Rolling out iDEAL 2.0 can help increase your revenue and improve the customer experience on your webshop. These are directly the two most important benefits for you as an online entrepreneur.

Higher conversion

The purpose of iDEAL 2.0 is to make the payment process as easy as possible. By automating various parts of the payment process, iDEAL 2.0 helps reduce the thresholds. Consumers move through the process faster and experience less friction when paying for the online purchase. iDEAL 2.0 does this in three different ways:

iDEAL QR

by giving the customer the option to pay directly via their banking app, the time spent stuck in the payment process is reduced. As a consumer, you scan a QR code with your banking app, meaning you no longer end up in a choice menu with different banks.

iDEAL fast payment

iDEAL 2.0 makes sure that, via a cookie or a user token, data from the customer about their favourite bank is shared with the webshop. iDEAL 2.0 remembers the data you entered during a previous payment, which considerably speeds up the process.

iDEAL checkout

When the customer shares their delivery preferences via the iDEAL checkout button in the shopping cart, iDEAL forwards this data to the seller the moment the payment is successful. This way of paying most resembles the way we’re familiar with.

Improved customer experience

When you as a webshop owner choose to offer iDEAL 2.0, you’re offering customers a better experience. This is all because the speed of the payment process is increased. As iDEAL introduces new payment methods, including recurring payments and “buy now, pay later”, you can offer customers more flexibility in the way they pay.

Offering iDEAL 2.0 on your webshop?

iDEAL 2.0 is going to replace iDEAL 1.0, and iDEAL is already hard at work on this. Do you have your own webshop, or do you manage someone else’s webshop? Then it’s of great importance that you pay close attention when implementing iDEAL 2.0.

Do you need help with this? You can come to us with all your questions about iDEAL 2.0.