The newest Google Page Experience update.

Is your website ready for the newest Google Page Experience update? From mid-June, Google started rolling out the Google Page Experience update, or user experience update. Google wants the experience of every user searching for a product or service on the internet to be as positive and results-oriented as possible. In doing so, Google uses various ranking factors to be able to rank the shown websites that appear in users’ search results even better. Through these various ranking factors, the quality of the websites shown in the search results is raised, and search engines and algorithms increasingly better understand the context, quality and content of a webpage.

Page experience consists of various ranking factors

Google finds it most important that users can navigate through your website in a pleasant way. Think of fast loading times, but also buttons that don’t shift and usability on mobile. Page experience consists of various factors, some of which are already known ranking factors. We use Google Search Console and see that with the new update, the ‘Page functionality’ section has been added. This way we can clearly see how well your website scores on the so-called ‘Core Web Vitals’: LCP, FID and CLS.

Three most important signals

These are the three most important signals for the page experience update. After that follow the other ranking factors.

Largest Contentful Paint (LCP)

LCP is about loading time. The LCP is the point at which the largest part of the content has loaded and the user can make use of the website. For a good score, the content must be loaded within 2.5 seconds of requesting the page.

First Input Delay (FID)

The FID is about interaction. It’s the time between the user and interaction with your website, and it measures how quickly visitors get an impression of your website. The FID also measures how the browser actually responds to the interaction and how long it takes to process the interaction. This time may be a maximum of 100 milliseconds.

Cumulative Layout Shift (CLS)

This is about the stability of your page. No elements may shift or move on the page while the user interacts with your website. Some examples of a poor CLS are: images without dimensions and dynamic content.

Mobile-Friendly

The website must be easy to use on mobile. Think of a responsive website that scales along with the size of the screen.

Safe browsing

Here it’s important that your website doesn’t contain malware or misleading content that encourages visitors to do something dangerous, such as disclosing confidential information.

HTTPS

Make sure your website uses HTTPS instead of HTTP. This shows that your website is secure.

No intrusive interstitials

An intrusive interstitial is essentially a pop-up ad that blocks a large part of the content. This can especially be a problem on mobile, where a pop-up can leave no content visible at all.

Have your website checked?

Our marketers can take a close look at your website to see how the pages of your website score in terms of LCP, FID and CLS. The technical recommendations that come from that can be picked up and carried out by our web builders. Feel free to get in touch for more information.