5 tips for your newsletter around Easter.

Writing an Easter newsletter? Holidays are generally response moments that work very positively. Easter is one of the most popular holidays after Christmas. Thanks to the long weekend, consumers have time to enjoy shopping online. So come up with special Easter offers and Easter promotions and mention these in your newsletter. It’s also handy to create a matching landing page for this. In this blog we give five tips on how to write the perfect Easter newsletter!

1. Come up with a special Easter offer and put your Easter products in the spotlight

The newsletter is perfect for drawing attention to the Easter products, services or promotions you’ve come up with. You can also show these products on the landing page you’ve created. Add a trigger to your newsletter, such as a discount code, or mention that shipping is free. If you’ve come up with something, it’s important that this comes back in the first line of the newsletter. That way the customer immediately knows what the letter is about.

If you don’t have a special Easter offer, product or promotion, make sure your newsletter visually has a nice Easter layout. The design can remind people of the fact that it’s almost Easter and get them thinking about it.

2. Use a cheerful Easter design

How do you create a cheerful Easter design? Easter mainly means playful and colourful layouts. Make your newsletter attractive with a spring or Easter design. Do make sure your newsletter stays clear and organised. There are plenty of images you can use in your Easter newsletter! It’s also great fun to shoot a few pictures yourself, in your shop or outside. Think of chocolate Easter bunnies, rabbits, egg hunts, Easter baskets and the sun.

3. Spark curiosity with catchy titles and texts

As we mentioned earlier, it’s important that the reader immediately knows what the newsletter is about. The subject line is also an important point of attention. It needs to accurately describe the content of the newsletter, because the reader must immediately know what the letter is about. Self-invented puns or fun Easter mottos also always go down well. Have a fantegg-stic day!

4. Add a game element to your newsletter or website

A tradition during Easter is of course the well-known egg hunt. You could, for example, add Easter eggs to your newsletter, explaining what the aim is so recipients start counting them. You could also hide eggs on your website and then refer to the website from your newsletter. They can then read the answer in the next newsletter. By adding this game to your newsletter or placing it on your website, interaction arises and you’ll create a reward effect.

5. The right time to send your Easter newsletter

A newsletter around Easter is the perfect opportunity to build a relationship with your customers and strengthen customer loyalty. But when do you send it? If you want to send the newsletter last-minute, that’s possible. Most people often spontaneously plan an outing during Easter or have time to go shopping. It’s generally best to send the newsletter one to two weeks in advance.

Want to brainstorm ideas for your Easter newsletter together, or do you have other questions or comments? Feel free to get in touch with us.