5 reasons to start a website now.

Entrepreneurs who aren’t yet the proud owner of a website automatically ask the following counter-question when asked why they don’t have a website yet: “Why would I need a website?”. We give you 5 reasons why you should have a website, especially now.

1. Customers can find your business

Perhaps the most important reason: customers can find your business online, and with it, your physical business. After all, if your (potential) customers can’t find you, they don’t just go to your competitor — it also becomes difficult to still tie them to your business. The customer has, by then, already been supplied with the product or service they were looking for.

2. Your business is reachable 24/7

By using a website, your business is reachable 24 hours a day, 7 days a week. This lets the customer approach you whenever suits them. Do make sure you’ve at least listed an email address on the website where the customer can contact you. You make it completely easy for the customer when your website offers a contact form.

3. Your online business card

You can use a website as an online business card. You showcase your company and products and/or services on the various pages within your website to give the visitor a good idea of who you are and what you’re good at!

4. Extend your reach

Do you want to reach your target audience beyond your physical location? Then a website is extremely well suited for that. You considerably extend your reach by optimising a website for search engines. If you also use Google Analytics, you can fully optimise your content and structure it in such a way as to appeal to your target audience.

5. Marketing tool

You can use a website, possibly linked with Google Ads, as a marketing tool. Advertising in magazines and on radio or television is very expensive, and it’s hard to monitor whether the right target audience is being reached. Online advertising, on the other hand, you have in your own hands with the use of Google Ads. You can, after all, determine for yourself what your daily budget is, for example. On top of that, the option to advertise product- or service-specifically makes it possible to reach your target audience better.