Google Data Studio – simple reporting.

Google Analytics is extensive, very extensive. It’s not an exaggeration to say you’d need a course for it. In fact, there are courses for it. Fortunately there’s now Google Data Studio! With Google Data Studio we can convert the most important statistics. It then gets turned into an easy-to-understand report. A nice visual overview of your statistics!

What can you do with Google Data Studio?

With Google Data Studio you make your statistics visual. You can go pretty far with that. However, people are often looking for simple statistics. How many people visited my website last week? How many page views were there and what was the average session duration? Of course all of this can be found in Google Analytics, but you have to search for it. Google Data Studio eliminates that by making it 100% visual. An example of a visual report is shown below.

Is it simple?

It’s certainly a lot simpler than Analytics. By using little icons with which you can essentially build a report yourself, everything is made a lot simpler. However, some prior knowledge is required. It’s easy to drag a chart into your report, but actually getting the information you want out of it takes some effort.

A personal touch

We use Google Data Studio for a personal touch. It’s perfect for that. You can show only the statistics that are relevant to someone. This makes it many times more efficient than Analytics. On top of that, you have a few design options to make the reporting even more personal. We send the report via a unique link that can be saved. The statistics are of course always real-time. By the way, you also have the option to filter by a specific period.

Are we convinced?

We can say a resounding “yes” to that. Of course, we still make frequent use of Analytics for our clients, since we can get much more information out of it. To translate this advanced data, we now make frequent use of Google Data Studio. As a result, it’s become an extension of our online marketing.