E-mail marketing with Mailchimp.

E-MAIL MARKETING

Mailchimp marks the next step in the digital revolution. With Mailchimp’s newsletters you take the next step in your e-mail marketing. Send out excellent newsletters and read all the statistics easily with the handy reports. What’s more, Mailchimp is there for every company. Lift your newsletters to a higher level!

HOW DOES MAILCHIMP WORK?

Mailchimp is one of the simplest programs there is for your e-mail marketing. It is no coincidence that when we want to send newsletters, the choice falls on Mailchimp more and more often. It works incredibly simply. Choose a template, then drag & drop elements into your newsletter easily with the built-in editor. Text, photos, buttons and social media all land in your newsletter with a simple dragging motion. Would you like a bespoke design for your newsletter? That is possible too — we will code your complete newsletter for you!

THE ADVANTAGES OF MAILCHIMP

• Simple to use
• Multiple mailing lists
• Extensive statistics
• Personalised design
• Excellent newsletters
• Mobile design

CREATING MAILING LIST(S)

Once the design of your newsletter is entirely to your satisfaction, you naturally need e-mail addresses to send it to. Create a mailing list in Mailchimp and add your customer database. Mailchimp has several options for importing your customer database. Create multiple lists and target the audience or audiences you want.
A quick tip: personalise your mailing lists by adding first and last names alongside the e-mail addresses (if you have them available). In the eventual mailing that is a good deal more personal!

START THE CAMPAIGN

The newsletter is ready and the mailing list has been created. It is high time to actually send your newsletter. To do that, create what is known as a campaign. Within a campaign you have a host of options. Give your campaign a name and a good subject line that speaks to the recipient straight away. Choose your design and the time of sending, and you’re done!

STATISTICS

The newsletter has gone out. Only then does the real work begin. The reports within Mailchimp give you access to your statistics. See how many people from your mailing list opened the newsletter and how many clicked a link or button inside it. Look, too, at which buttons go down well.

FIGURES DON’T LIE

There are many more statistics with which you can keep improving your newsletter — figures don’t lie, after all! With a webshop you can even trace which buttons actually led to a purchase. That is why Mailchimp is a fantastic addition to your e-mail marketing, and therefore to your online marketing as well.