The structure of a good web text.
INTRODUCTION
How do I get found better in Google? It is a question we are asked daily. Everything starts with content. Compare writing a web page to writing a mini book. It has to be interesting, easy to read, and it has to be immediately clear what the page is about. Here is a structure for a good web text.
EASIER TO FIND
Google wants you to offer your visitors something. So don’t write texts written purely for findability. Write for your visitor. Produce informative, easily readable texts.
THE STRUCTURE OF A GOOD TEXT
Just like a book, a web text needs a clear structure too. Start the text with a large heading in H1 format. That is also the most important title. Divide the rest of your text into subheadings, so in H2 and H3 format. That gives your text a hierarchy with a main topic and sub-topics.
HOW MUCH TEXT
According to Google, the ideal web text consists of at least 300 words per page. That sounds easy to do, but in practice it turns out to be tricky. Many people then start stretching texts out just to reach that magic 300 words. That is not the point. Always bear in mind that your web text is, and stays, high in quality!
FORMATTING
Keep the text calm and clear. Make good use of white space and don’t scatter colours about. People want to read, not analyse a colouring page. It is proven that a page with plenty of white is read better than a page crammed full. Just think about it — which would you rather read yourself?
USE IMAGES
People love pictures, however young or old they are. We are visually wired, after all. So make sure there are relevant images within your texts. Google considers this important too. Give the image the right name as well. If you use a photo of an apple, then call it apple and not pear.
LINKS
People also love clicking; it is roughly the first thing they do on a website. So place links in your text to other, relevant pages. That way you not only make sure those pages can be read too — Google will see that you are trying to help your visitor.
WRITE SOMETHING UNIQUE
Finally, but certainly not unimportant: be unique! Don’t make a copy of other web texts, but write your own. Google penalises texts that have been stolen from other pages. Write understandably as well, so don’t use too much jargon.
CONCLUSION
With these short tips you will be writing enjoyable, informative web texts in no time. Use this article as a starting structure for your texts. A good start is half the work! With this article you will have the structure of a good web text mastered in no time.
THE STRUCTURE OF A GOOD WEB TEXT
- Use a clear structure.
- A clear main heading and subheadings.
- Write texts of around 300 words.
- Use images that are relevant, and named relevantly.
- Give images an alt tag.
- Add links in your text that are related to the subject.
- Write it yourself, don’t make copies.