5 reasons to choose responsive web design.

RESPONSIVE WEB DESIGN

Responsive web design keeps getting more important. A responsive website means that your site scales automatically to whichever device the visitor happens to be using. Because Google values user-friendly websites, responsive sites are placed higher in the search results. Here are the main reasons to switch to a responsive website.

1. GOOGLE APPRECIATES IT

Since April 2015, Google has rated the use of responsive websites more favourably. A responsive site will score better in mobile search results. On top of that, your visitor will find your site easier to use, which results in higher sales or conversion!

2. LOWER BOUNCE RATE

If a visitor lands on your website and then immediately heads back to the search results, Google reads that as a dissatisfied visitor. Makes sense, doesn’t it? Compare it to a clothes shop: if you walk in and don’t find what you’re looking for, you move on to the next shop. Because a responsive website makes for a pleasant experience, visitors are more likely to find what they came for and fewer of them leave straight away.

3. HIGHER CONVERSION

A responsive website serves your visitor better. They find what they are looking for faster and face fewer barriers to making a purchase. That is how the investment in making your site responsive pays for itself. The figures speak for themselves. Certainly when you think about how often you look something up on your own phone!

• More than 60% of mobile users will leave a website straight away if they cannot immediately see the content they are after.
• When the experience is a positive one, there is almost 70% more chance of conversion!

4. EASY TO MAINTAIN

A responsive website scales itself automatically to every screen size. That is extremely handy, for maintaining your site too. Change something in your system and you change it for every system at once! So that saves time again, and that in turn is cost-efficient.

5. CONCLUSION

In the end a responsive site has just one goal, and that is improving your visitor’s experience. And in the same breath you naturally want to get maximum conversion out of your site. You will be able to compete a good deal better, after all. So don’t put off going responsive any longer.